News Room

ROBBY GORDON’S BAJA 1000 WIN TO AIR ON NBC

PORTLAND, Maine, December 4, 2006--- NBC Sports will air the 2006 SCORE Baja 500 & 1000 on Saturday, Dec. 2 and Sunday, Dec. 10.  Produced by Aura360, the one-hour specials hosted by emmy-award winner sportscaster Al Trautwig will feature point-to-point coverage of the infamous off-road races.  The programs will focus on the top overall finishers and competitors in the 28 Pro and 6 Sportsman classes.

Nascar fans will be sure to enjoy the coverage of November’s legendary SCORE Baja 1000.  The team of Robby Gordon and Andy McMillin captured second overall and first in the SCORE Trophy-Truck class. 

Gordon started the race and went about halfway down the peninsula before handing the truck over to McMillin, boarding a helicopter and then a jet to get to Miami for the NASCAR season finale. The duo's total time was second overall, at 19 hours 15 minutes 27 seconds, 54.41 mph. The win is Gordon's third in the Trophy Truck class in the Baja 1000. 

This year’s Baja 1000 had a race-record of 431 starters and 234 finishers from 38 U.S. States and 12 countries.

Additional unreleased footage of the races will be available on the Internet at www.thebajaunlimited.com and on the official SCORE Baja1000 DVD to be released via the website within a month of the broadcast.  The recently expanded website will include an interactive map of the 1000-mile course and special content from Red Bull and other sponsors. 

Media sponsors for the 2006 SCORE Baja 1000 & 500 broadcasts include Micron Technologies, Sony Playstation, Red Bull, Garmin, BFGoodrich Tires and Honda Motorcycles.

2006 SCORE Broadcast Schedule on NBC Sports
• SCORE Baja 500 - December 2, 2:00 – 3:00 pm ET
• SCORE Baja 1000 – December 10, 2:30 – 3:30 pm ET

About SCORE
SCORE International, founded in 1973 by the late Mickey Thompson and headed by Sal Fish since 1974, continues today as the premier sanctioning body worldwide in the sport of desert racing. SCORE races feature 17 Pro and two Sportsman classes for cars and trucks in the U.S. with 10 additional Pro and three more Sportsman classes for motorcycles and ATVs competing in the races in Mexico.  For more information, contact SCORE at its Los Angeles headquarters 818.225.8402 or visit the official website of the 2005 SCORE Desert Series at www.score-international.com.

About Aura360
Aura360 is an experiential marketing firm specializing in the creation, management and production of emerging event and media properties.  Aura360 was founded in 2003 to provide clients with innovative brand integrated marketing services including property creation & development, property representation, event management, TV production and consulting. Current properties include the Jeep® World of Adventure Sports on NBC, The Raid World Championships, TGR action sports film tour, Men’s Health Urbanathon and the SCORE Off-Road Desert Racing Series. For more information, please visit www.aura360.com.

 

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