COVERAGE OF 2006 SCORE BAJA 1000 GOES GLOBAL
PORTLAND, Maine, November 06, 2006--- The 2006 SCORE Baja 1000 is scheduled to air on NBC Sports on December 10 at 2:30 pm ET. Produced by Aura360, the one-hour special hosted by emmy-award winner sportscaster Al Trautwig will feature point-to-point coverage of this infamous off-road race. Multiple camera crews and Wescam equipped helicopters will follow racers from the starting point in Ensenada to the finish in La Paz, 1047.8 miles away. The 2006 SCORE Baja 1000 program will be also distributed throughout the world through ESPN International’s networks in Latin America, the Caribbean Islands, Australia, New Zealand, Pacific Islands, Africa, Middle East, and Israel and syndicated world-wide.
In addition to the expanded distribution of the race, Aura360 announced the inclusion of several new media sponsors including Micron Technologies, Sony Playstation, Red Bull, Garmin, BF Goodrich Tires and Honda Motorcycles.
“The Baja 1000’s growing list of marketing partners has helped us drive the SCORE Baja 1000 property to a global stage. With media partners NBC Sports and ESPN International, we’ve developed a comprehensive world-wide television package. This year will also mark the enhanced accessibility of content online and through other multi-media opportunities,” said Rufus Frost, co-founder of Aura360.
This year, Micron Technologies sponsored four vehicles specially equipped with Micron DigitalClarity image sensors and Lexar Professional CompactFlash memory cards to capture and store video of the more than 1,000 mile race. This will mark the first time in the race’s history when every moment of a team’s participation in the SCORE Baja 1000 will be digitally captured. Footage from in-car cameras of the Micron team will be incorporated into the special broadcast on NBC Sports and ESPN International.
Baja 1000 fans will be able to view additional unreleased footage of the race on the Internet at www.thebajaunlimited.com and on the official SCORE Baja1000 DVD to be released via the website within a month of the broadcast. The recently expanded website will include an interactive map of the 1000 mile course and special content from Red Bull and other sponsors.
2006 SCORE Broadcast Schedule on NBC Sports
• SCORE
Baja 500 - December 2, 2:00 – 3:00 pm ET
• SCORE Baja 1000 – December
10, 2:30 – 3:30 pm ET
About SCORE
SCORE International, founded in 1973 by the
late Mickey Thompson and headed by Sal Fish since 1974, continues today as the
premier sanctioning body worldwide in the sport of desert racing. SCORE races
feature 17 Pro and two Sportsman classes for cars and trucks in the U.S. with 10
additional Pro and three more Sportsman classes for motorcycles and ATVs
competing in the races in Mexico. For more information, contact SCORE at
its Los Angeles headquarters 818.225.8402 or visit the official website of the
2005 SCORE Desert Series at www.score-international.com.
About Aura360
Aura360 is an experiential marketing firm
specializing in the creation, management and production of emerging event and
media properties. Aura360 was founded in 2003 to provide clients with
innovative brand integrated marketing services including property creation &
development, property representation, event management, TV production and
consulting. Current properties include the Jeep® World of Adventure Sports on
NBC, The Raid World Championships, TGR action sports film tour, Men’s
Health Urbanathon and the SCORE Off-Road Desert Racing Series. For more
information, please visit www.aura360.com.
