MORE THAN ONE MILLION TUNE IN FOR THE TECATE SCORE BAJA 1000 ON NBC
PORTLAND, Maine – December 13, 2005
On Saturday, December 10, more than one million desert racing fans tuned in to NBC to view the 38th Tecate SCORE Baja 1000. Last weekend’s program earned an impressive rating of 1.1 overnight, marking a 38 percent increase since last year’s broadcast of the 2004 Tecate SCORE Baja 1000.
Aura360, Executive Producers of SCORE Television on NBC, OLN and Discovery HD also launched a web-site dedicated to the television broadcasts of the SCORE Desert Racing Series. The web-site, www.thebajaunlimited.com, drew over 100,000 visitors in the month of November. A special Tecate SCORE Baja 1000 DVD, which will include exclusive behind the scenes footage, will be made available for sale on the website within the next couple of weeks.
2006 will continue to be an exciting year for the SCORE Desert Racing Series with further coverage of the races on OLN, Discovery HD, and Discovery Channel’s “Monster Garage”.